Email Marketing eCommerce: The formula for the conversion step
Often asks whether email marketing is dead in favor of social media. It is true that social networking have advanced dramatically in recent years, eclipsing email. But the truth is that email is more alive than ever and used daily is growing the number of users that review mobile devices. The email is not dead is evolving. The problem lies with the companies that have not adapted their strategies to the changing times.
Another mistake often committed is not to offer a really attractive nor an effective quipux call to action (call to accció). If we do not value, quipux the mail will be invisible by our users. The funnel
Process from an email we send to the conversion goes through a series of stages that act as a funnel: each phase are fewer users. Thus, the number of contacts that our mail reaches only a small percentage become, since each phase, there will be many users who do not continue with the process or knock back.
To minimize the barriers between one phase and the next, we follow the method AIDA: Attention, Interest, Desire and Action. For a user opens our mail, we need to get their attention. We will do this through the mail matter where we summarize the most important offer. It also affects the reputation of the company and when we send. Once opened the mail, we arouse their interest through the content of the mail. This will depend primarily value we offer an attractive design and ease of interaction with the link (usability). When users arrive at the landing page after clicking the link, it's time to create desire. Here show the detailed offer and value offer, highlighting its advantages and drive users to purchase. It is important with good content and design standards. Once we have generated desire and users have begun the process of purchase, we drive them to action. Here the barriers correspond to the insertion of the data, account number, etc.. Since any doubt or suspicion, it is very easy for users to pull back. Therefore, the interaction design of that part should be clearly defined in order to overcome the final barrier to conversion. Previous work
So you can see that the work prior to sending the email is key. Everything we do before sending your campaign will determine the success or failure of email marketing. We divide this work as follows: Strategy
The first step in any marketing action is to ask ourselves the objectives, define the segment of the audience that we want to go and the strategy for carrying it out. This will help us when performing the following steps, as our decisions are guided by strategy and provisions previously.
This part is essential. We have the absolute certainty that addresses belonging to our target audience and are checked and updated. Receive an e-mail about a subject that does not interest gives very bad image for the company, since they do not seem to know who is sending the mail, projecting a lack of professionalism. Design email
This phase is crucial for the effectiveness of email marketing. We offer attractive content and provide a good value proposition in order to arouse the interest of users and interact with e. Testing
Before shipping, we consider filters that apply Hotmail, Gmail, Yahoo, etc.., Which can make our message from reaching your inbox. These filters are based on the reputation of the surge in the use of suspicious code, or the use of spam.
Therefore, it is advisable to submit tests to verify quipux that the email and its elements are delivered correctly. Thus we can correct any possible error in time (like broken images, poor form, or blocking quipux the email folder "Spam"). Shipping
Everything is ready, it's time. Just click "send" and then materializes the campaign, but that does not mean our work ends here. Now is the time to be checking the results, measure visits and conversion rate. Do not forget to check what is being said about us in social networks quipux and maintain open channels of customer service.
Archives April 2014 March 2014 February 2014 January 2014 December 2013 Novem
Often asks whether email marketing is dead in favor of social media. It is true that social networking have advanced dramatically in recent years, eclipsing email. But the truth is that email is more alive than ever and used daily is growing the number of users that review mobile devices. The email is not dead is evolving. The problem lies with the companies that have not adapted their strategies to the changing times.
Another mistake often committed is not to offer a really attractive nor an effective quipux call to action (call to accció). If we do not value, quipux the mail will be invisible by our users. The funnel
Process from an email we send to the conversion goes through a series of stages that act as a funnel: each phase are fewer users. Thus, the number of contacts that our mail reaches only a small percentage become, since each phase, there will be many users who do not continue with the process or knock back.
To minimize the barriers between one phase and the next, we follow the method AIDA: Attention, Interest, Desire and Action. For a user opens our mail, we need to get their attention. We will do this through the mail matter where we summarize the most important offer. It also affects the reputation of the company and when we send. Once opened the mail, we arouse their interest through the content of the mail. This will depend primarily value we offer an attractive design and ease of interaction with the link (usability). When users arrive at the landing page after clicking the link, it's time to create desire. Here show the detailed offer and value offer, highlighting its advantages and drive users to purchase. It is important with good content and design standards. Once we have generated desire and users have begun the process of purchase, we drive them to action. Here the barriers correspond to the insertion of the data, account number, etc.. Since any doubt or suspicion, it is very easy for users to pull back. Therefore, the interaction design of that part should be clearly defined in order to overcome the final barrier to conversion. Previous work
So you can see that the work prior to sending the email is key. Everything we do before sending your campaign will determine the success or failure of email marketing. We divide this work as follows: Strategy
The first step in any marketing action is to ask ourselves the objectives, define the segment of the audience that we want to go and the strategy for carrying it out. This will help us when performing the following steps, as our decisions are guided by strategy and provisions previously.
This part is essential. We have the absolute certainty that addresses belonging to our target audience and are checked and updated. Receive an e-mail about a subject that does not interest gives very bad image for the company, since they do not seem to know who is sending the mail, projecting a lack of professionalism. Design email
This phase is crucial for the effectiveness of email marketing. We offer attractive content and provide a good value proposition in order to arouse the interest of users and interact with e. Testing
Before shipping, we consider filters that apply Hotmail, Gmail, Yahoo, etc.., Which can make our message from reaching your inbox. These filters are based on the reputation of the surge in the use of suspicious code, or the use of spam.
Therefore, it is advisable to submit tests to verify quipux that the email and its elements are delivered correctly. Thus we can correct any possible error in time (like broken images, poor form, or blocking quipux the email folder "Spam"). Shipping
Everything is ready, it's time. Just click "send" and then materializes the campaign, but that does not mean our work ends here. Now is the time to be checking the results, measure visits and conversion rate. Do not forget to check what is being said about us in social networks quipux and maintain open channels of customer service.
Archives April 2014 March 2014 February 2014 January 2014 December 2013 Novem
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