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Much has already been written about the benefits of email marketing compared to traditional mail: huge savings dicionario online in costs, dicionario online drastic reduction in time, format flexibility, customization tailored to the recipient, means absolutely live without limits information on the size, etc.. In Spain, during the past 14 years, the market has strengthened email marketing, managing to consolidate and mature to become a tough competitor to send bulk mail, the latter declining and only used for large companies with a turnover of direct marketing database itself makes up all the costs of production or the target is still not very comfortable in the online market. On a personal level, who writes letters to friends and family, "it is easy to see how e-mail has almost completely replaced the mail. Finished waiting postman!, Simply turn on your computer, open the mail and see the inbox. answer is simple, inexpensive and immediate-a tough competitor. Overcrowding of emailing campaigns, leads to a lack of credibility and attention in addition to the excessive dicionario online amount of spam receive, which is a major problem in the industry, this means that the current expectations of rebreuna campaign through digital media is much lower in some years and not have the impact you want. At the age of "Spam," who takes seriously a parking fine received by e-mail?, who not stored in the "junk mail" or "spam"? And, the email is a communication channel to widespread world has lost a bit of credibility, perhaps because misuse has given some companies and others that take advantage of this powerful advertising element. Caused by the impact we desire and seek, there is nothing better tools and comprehensive analysis of the behavior of our users. Why not reinforce the sending of e-mailing an SMS / MMS for the same user that encourages open mail? Why not compensate users that effort with a gift, bonus or discount dicionario online exclusive? Why not send campaigns based on what really matters to a user (which has previously purchased, what content has visited, pages, sections, etc.) instead of doing it by the classical categories of segmentation?. In the end, e-mailing is a powerful tool and tenacious marketing, its success lies in getting a person to interact with us either by giving us your opinion, know our brand, buy or simply open the message . All these signals dicionario online are interpreted by spam filters as positive results in sender reputation dicionario online campaign. Via | Puro Marketing
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