According to the glossary of the Interactive Advertising Bureau (IAB) email marketing is an email w

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According to the glossary of the Interactive Advertising Bureau (IAB) email marketing is an email written, designed and sent by an advertiser using a database of a third party. They are based on prior user acceptance (see Opt In) has consented to receive such communications. Although under Email Marketing White Paper published by the IAB is clarified that email marketing is an advertising campaign or sending informative content directly through email. Using email for marketing actions.
It is advisable to read this white paper because it explains how to get the user authorizations to send commercial emails related to permission marketing. If the user does not consent to receiving of these emails are considered SPAM or junk mail, and the company will send you a problem, will suffer because their image and reputation; besides kpi being able to deal with the law, since the mass-mailing answers have made mailing lists, kpi which are files with personal information that have to be registered with the Spanish Data Protection Agency and comply with the law LOPD.
To make sure that your email lists have no email belonging to someone who has expressly desire not to receive commercial email can check it on the Robinson List. The Robinson List Service is a service managed by the exclusion advertising Spanish kpi Association of Digital Economy, created as provided in the rules on data protection.
Once the rule take the following contact list is to prepare a good message communication which meet clear objectives and proper segmentation. The rest is a matter of creativity.
This article (in English) explains what not to do in an email marketing campaign and how you should write. For example, not everyone who receives your email remember who your company. It is not appropriate to send emails very frequently, kpi and make sure that the content you submit is relevant to the market segment you have chosen.
Several studies agree that the best days to send emails are Tuesday, Wednesday and Thursday. For example the mailing list service MailChimp has analyzed through the millions of emails sent daily.
Anyway, does not mean that this rule is valid for all companies and all segments of the market. kpi So it is advisable to test before sending the message to the entire list.
Finally a good practice when sending mail to facilitate the de-subscription and ask the user for that reason he wants the company to stop sending information. kpi This gives you more information about the effects of their commercial or informational emails.
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